Custom CRM Development

A CRM built around how your business actually sells.

You spend to bring leads in. Most of them leak — sitting unanswered in an inbox, a spreadsheet, a WhatsApp thread. We capture every lead the moment it lands and put it in one place your team actually works — routed into the CRM you already use, or a right-sized inbuilt one we build for you. Then we follow up, close, and bring customers back.

Live for travel & dental teams
Works with your CRM or ours
Deployed in weeks, not months

MetairfareToothSimplified& growing SMB teams across verticals

The real problem

Your ad spend is working. Your follow-up isn’t.

A generic CRM is either too heavy to actually use or too blank to fit how you sell. So leads slip through the gaps — and the gaps are expensive.

01

Leads land everywhere

Meta, Google and TikTok leads scatter across inboxes, forms and DMs. No single place to see them, no owner, no clock running.

02

Follow-up is manual

The first reply decides the sale — but it depends on whoever happens to check. Slow replies quietly become lost revenue.

03

Customers buy once

No system to bring them back means every cross-sell and repeat sale is left on the table. You keep paying to acquire the same people.

The model we build

One system, from the ad click to the repeat sale.

Every build we do runs the same proven loop — then we shape it to your industry, your team, and your sales motion.

Capture

Every lead, instantly

Ad, form & walk-in leads flow in automatically the second they arrive.

Route

To the right agent

Auto-assigned and time-stamped, so nothing sits unowned.

Work

Follow up on autopilot

Sequences across WhatsApp, call & email keep every lead warm.

Close

Quote & collect

Quotes, treatment plans or bookings + payment, logged in one place.

Retain

Bring them back

Reminders & cross-sell built in, so one customer becomes many sales.

The loop is the plug-and-play core. What sits inside each step is custom-built for your business.

Your CRM, or ours

You don’t have to rip out what already works.

The lead engine is the same either way. Where the leads land is your choice — so you never pay for a whole system you don’t need.

A

Already have a CRM

We plug straight into it

Keep the CRM your team already knows. We build the capture and follow-up engine and route every lead straight into your existing system — so you simply stop losing them.

  • No migration, no relearning a new tool
  • Every ad lead flows into what you use today
  • Follow-up, blasts & reporting layered on top
B

Starting fresh

We build a right-sized inbuilt CRM

No CRM yet? We build one that’s exactly the size of your business — only the modules you actually use. No paying every month for a bloated all-in-one you’ll never grow into.

  • Built to your workflow, not a template
  • Pay for what you need — nothing you don’t
  • Room to add modules as you grow

How we build it with you

From your process to a live system in weeks.

1

We map how you sell

A short working session on your lead sources, your team, your stages and the moments where deals are won or lost. Your process becomes the blueprint.

2

We choose the home for your leads

Route them into the CRM you already run, or build you a right-sized inbuilt one. Either way, you start from a proven foundation — not a blank page.

3

We build your custom modules

Ad-platform lead capture, the fields you actually use, treatment plans / quotes / bookings, payments, bookkeeping, marketing blasts and the dashboards your team needs.

4

We connect your stack

Wired into your ads, WhatsApp, email and calendar — and, if you want, our AI voice agents and workflow automation doing the busywork around it.

5

We launch & hand over

Your team is trained, data is in, and it’s live. We stay on to refine as real usage tells us what to sharpen.

Already live

Two industries. The same engine. Built to fit each.

Travel

Metairfare

Ad leads → agent → ticket sales

Leads from ads across Meta, Google and TikTok flow straight into the CRM. An agent picks each one up, follows up, and sells the ticket — then keeps the relationship warm to cross-sell more trips down the line. One place for capture, follow-up, conversion and retention.

Ad lead captureAgent assignmentWhatsApp follow-upTicket saleCross-sell

See the Metairfare story →

Dental

ToothSimplified

Patient intake → treatment plan → payment

The front desk logs the patient’s basics — name, phone, date of birth — at check-in. When they meet the doctor, the full treatment plan is built inside the CRM, then payment, records and next visits are scheduled. Every patient’s journey lives in one record.

Patient intakeTreatment planPayment & recordsRecall & reminders

See the ToothSimplified story →

Who it’s for

If you have leads to work and customers to keep, it fits.

The core is industry-agnostic — we’ve built it for travel and dental, and the same engine drops cleanly into any pipeline-driven business.

Travel agencies

Ad leads to booked tickets, then repeat trips.

Dental & clinics

Intake, treatment plans, payments, recalls.

Real estate

High lead volume, disciplined follow-up.

Restaurants

Bookings, enquiries and win-back campaigns.

Home services

Enquiry to quote to job to repeat customer.

Coaches & consultants

Nurture high-ticket leads and cross-sell.

Doctors & lawyers

Enquiry-to-consult pipelines, clean records.

Salons & local SMBs

Rebooking, reminders and loyalty built in.

Not on the list? If your business runs on leads and repeat customers, we can build it.

What’s inside

Everything you need to work a lead — nothing you don’t.

Ad-platform lead capture

Meta, Google & TikTok lead forms flow in automatically — plus website forms and walk-ins.

Every lead in one place

All your leads and customers in a single view, with the stages your business actually uses.

Agent assignment & tasks

Auto-routing, ownership and follow-up tasks so no lead ever goes cold.

Automated follow-up

WhatsApp, call and email sequences that keep leads warm without manual effort.

Email & WhatsApp blasts

Every lead in one place means you can send a marketing blast — email or WhatsApp — to all of them in a click.

Industry workflow modules

Treatment plans, quotes, bookings and itineraries — the workflow your vertical actually runs on.

Payments & bookkeeping

Log payments and invoices, and keep clean, accounting-ready records — a real help for dentists and small business owners at tax time.

Dashboards & reports

See lead sources, response times, conversion and revenue at a glance.

Roles & permissions

The right access for front desk, agents and owners — your data stays controlled.

Works with your existing CRM

Already have a CRM? We pipe every lead straight into it — no switching, no disruption.

Mobile-ready

Your team works leads and sends follow-ups from anywhere, on any device.

Connected to voice & automation

Plugs into our AI voice agents and workflow automation for one fully connected growth engine.

Why Growth100X

Custom-built for you, without the custom-built timeline.

1

A plug-and-play head start

We don’t start from a blank page. Our proven core means you get a tailored system in weeks, not a six-month build.

2

Built by a growth agency, not just coders

We’ve run the ads and worked the leads ourselves — so the system is shaped by what actually converts, not just what’s technically neat.

3

It plugs into the rest of your growth

Capture, follow-up, blasts, bookkeeping, voice agents and automation — one connected engine, not five disconnected tools.

One connected growth stack

Your leads are the hub. These plug straight in:

AI Voice AgentsAnswer & qualify every call, 24/7

Explore →

Workflow AutomationKill the manual busywork around leads

Explore →

SEO / AEO / GEOFill the top of the funnel

Explore →

Questions, answered

Before you book a call.

No. If you already have a CRM, we build the capture and follow-up engine and route every lead straight into it — no switching, no disruption. If you don’t have one, we build a right-sized inbuilt CRM so you only pay for what you actually need.

Because we start from a tested foundation, most builds go live in a few weeks rather than months. Timeline depends on how many custom modules and integrations you need — we’ll scope it exactly on the call.

Yes. Leads from Meta, Google and TikTok ad forms flow straight in the moment they’re submitted, alongside website forms and walk-ins — so every lead is captured and assigned instantly.

Yes. Because every lead sits in one place, you can send an email or WhatsApp marketing blast to all of them in a click — offers, launches, reminders, win-backs — straight from the system.

It does. You can log payments and invoices and keep clean, accounting-ready records against every customer — a real time-saver for dentists and small business owners come tax and reconciliation time.

We’ve built it for travel and dental, and the same engine fits real estate, restaurants, home services, coaching, clinics, doctors, lawyers, salons and most pipeline-driven SMBs. If you work leads and keep customers, we can build it for you.

Every build is scoped to your business, so we quote after a short discovery call rather than list a one-size price. Book a call and we’ll map your needs and give you a clear, tailored proposal.

Let’s build the CRM your business deserves.

Tell us how you sell. We’ll show you how to capture every lead, work it to a sale, and bring customers back — into your CRM or one we build, on a core that’s already live.